SLURPS yourself to international markets

Torstai 30.11.2017 klo 8.00 – 10.30

maa- ja metsätalousministeriö

There is a hype surrounding Finnish food, and we have great, innovative companies ready to enter the export market with their products.

Utilizing digitalisation as a part of production and marketing processes is one of the key factors of succeeding in the food market. The pioneers are already transforming from digitizing their business to a digital business.

You are warmly welcome to Slurps breakfast event, where we discuss these themes, network and turn our focus on SLUSH 2017. Slurps breakfast is served at Messukeskus Helsinki, Expo and Convention Centre (address: Messuaukio 1, use the hotel entrance), Kokoustamo room 203 on Thursday 30th November 8.00 am to 10.30 am.


8.00–8.30 Slurps breakfast served

8.30–8.40 Opening words, Jaana Husu-Kallio Permanent Secretary, Ministry of Agriculture and Forestry

8.40–9.00 Case China e-commerce, business opportunity for Finnish food sector companies,
Case Mallaskoski,Tommi Ruuska, International Trade Lead, Momentin Group

9.00-9.15  What is SLUSH 2017: How should an early stage food business prepare and utilize the event? John Cozzi,  Digital Storyteller, San Francisco Agency

9.15–10.00 The possibilities of digitalisation and growth funding in the food industry
Leena Helminen, Business Development Manager, Apetit Oy
Christopher Heybroek, CEO and founder of IQ Chef

10.00 How to succeed in exports? Esa Wrang, Head of Industry, Food from Finland, Finpro

10.15 Discussion

10.30 Event ends

The event is held by the Ministry of Agriculture and Forestry, Finpro’s Food from Finland growth program and TEKES in cooperation with communications consultancy Cocomms. The event is free of charge for the participants. After the event, the participants may visit SLUSH 2017 event at their own expense.

Kirsi Viljanen, Senior Specialist, Ministry of Agriculture and Forestry, tel. +358 40 509 8986, kirsi.viljanen(at)
Kati Kilpinen, Senior Specialist, Marketing and Communication, Finpro, tel. +358 40 3433 469, kati.kilpinen(at)
Pirjo Hakanpää, Senior Adviser, Tekes, tel. +358 44 712 4136, pirjo.hakanpaa(at)

Kohderyhmät: media, yritykset