In the programme of the Finnish Government “the share of domestic organic products in food production, food processing, domestic consumption and exports will be increased.”
In May 2013 the Government adopted a Resolution entitled More organic! Government development programme for the organic product sector and objectives to 2020.
Consumer campaign - Luomuu!
The consumer campaign to promote organic production in Finland was seen and heard in 2015–2016 on the TV and radio, shop trolleys and at www.luomuu.fi.
The campaign was implemented by the advertising agency Markit Oy.